Welcome to Alora

Alora exists to create beautiful, meaningful jewelry that gives back. Alora locally crafts jewelry for genuine people who care about their community.

We donate 5% of all of our retail sales to women's focused charities. With your support, we empower disadvantaged women to rise above poverty.

Alora jewelry pieces come with a meaning card that has a positive message. Every piece is created with a meaning and intention. We are happy to share that meaning with you, so that you can be reminded of the intention each time you wear your jewelry.

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Meaningful Jewelry

Our designers create each piece with meaning behind it. Alora owners and designers believe in wearing jewelry that is both beautiful and meaningful.

Not only are Alora pieces beautiful, but they help you live with purpose and remind you of your intention each time you look at it or wear it.

Our customers purchase Alora jewelry to be reminded of their goals, to remember how beautiful they are (inside and out), or to give to a friend that is experiencing change or having a tough time in life.

Choose a piece or jewelry that speaks to you, or buy one for a friend that needs to hear the meaning behind the piece. 

Find your meaning

Materials You Can Trust

Our jewelry is crafted using recycled brass, sterling silver, fair-trade gemstones and glass beads.

We are so confident in our quality that we offer you a 2 year warranty, no questions asked :)

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Giving Back

Alora jewelry feels good on your skin and on your mind.

We donate 5% of your purchase to help empower women in the community. 

Alora works with and raises funds for 4 main charities a year: Women in Need, HomeFront, Louise Dean School, and the Mustard Seed. 

However, we believe in giving more than money. Alora owners host free jewelry making workshops for the participants of the above charities to teach new skills that they can use in the future. Alora also hosts events for the women who use the charities that include motivational sessions and brunches. 

As Alora grows, so does the impact. We are working with our charities to provide employment opportunities to the women who need it.

This is a full-circle approach, and we are happy you can be part of it. 

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Calgary Stampede Fashion- 5 Unique Ways to Dress up for Stampede!

Calgary Stampede Fashion- 5 Unique Ways to Dress up for Stampede!

For those of us in Calgary, Alberta, it's like dressing up for Halloween all over again. You want to dress the part of an effortless, chic cowgirl that just spent the day corralling horses at her ranch (when really you live in a downtown condo with air conditioning); but you also don't want to look exactly the same as everyone else. On top of that, you also don't want to spend lots of money on outfits you'll only wear once. 

Stand out from the crowd and be your own, beautiful country woman (even if you don't listen to country music). Here are five unique ways to look like the part of a fashionable Western girl, without having to spend the money.


1. Turn Your Choker Necklace into a Cute Cowboy Bolo Tie

Take your choker necklace, and instead of wrapping it tightly around your neck, wrap it once and with the remaining wrap, tie it loosely in a knot, about 2-4 inches from the ends. To add even more Stampede flair, you can add a pendant or bead where the knot is, to give it a true bolo tie look! Vintage pendants like stars, big gold or silver beads, turquoise or bull pendants, are perfect for a Stampede Bolo Tie. This one in the picture is actually a brass flower ring that I found in my jewelry box! 

 Womens Western Bolo Tie  

2. Turn an Old Bandanna Into a Tie Up Headband

 Instead of wearing your bandanna around your neck, turn it into a pin-up style, country inspired headband. Fold your bandanna into a triangle, and start rolling from the corner end first. Once it is rolled into a band, wrap the band around the back of your head, underneath your hair. Wrap it so that the ends are at the top of your head. I like to tie the ends on the side of my head, not on the very centre, and I like to tie it twice so that it is nice and tight, and the ends aren't too floppy! Even if you don't have a bandanna, almost every single dollar store I have been to sells them. You can get them in any colour, but I prefer red or dark blue because they are Stampede colours. 

Alora How To Dress up For Stampede Bandanna


2. Invest in a One Layering Piece and Mix and Match

No need to get an entire wardrobe for Stampede; buying the chambray shirt, the cowboy boots, the plaid button up, the cowboy hat, it all adds up and you might only wear it once! Instead, you can invest in one, easy piece of clothing that you can layer and wear over all your regular clothing for a Stampede twist. Vests are my personal favourite, they go with tank tops and jeans, dresses, t shirts and short, almost everything! I also love it because it's lightweight- the last thing you want to be doing is sweating at the Cowboys tent in a long sleeve chambray shirt, full denim jeans and boots. A jean vest on top of a white t shirt and jean shorts, or a fringe suede vest on top of a floral dress instantly turns your everyday clothing into a Western theme. 

 How to Dress for Stampede


4. Tried and True- Stampede Colours

When I think of Stampede, I always think of a few basic colours, textures and styles that come up over and over again. Keep these in mind, and add in your own personal style or accessories to make it yours. Obviously, denim is the first thing that comes in mind, denim in all shades and styles, from denim jackets for a casual look, to denim pencil skirts for work. Camel and navy green is also a great starting point, camel coloured belts, or navy green fringe purses. Top it off with brass coloured jewelry for that Western feel- brass fringe earrings or thick, brass cuffs. Our Antelope Statement Necklace is perfect for that raw, country feel.  

 Alora Antler Statement Necklace How to Dress for Stampede


5. Shop Thrifty- Trendy Consignment Stores

If you do want to invest in some classic Stampede outfits, why don't you check out fashion consignment boutiques? They all stock up on Western clothing when Stampede is coming up, they might even have some real cowboy boots for half the price! The bonus part is that supporting consignment stores helps create a more sustainable and eco-friendly environment as well.

Personally, I always find things I love at Clothing Bar, and if you want to stock up on some Alora jewelry as well, why not visit Danielle's Consignment or SalvEdge Boutique


Stampede shouldn't be hard, and it shouldn't be about looking the exact same as everyone else. Get creative, and wear Western inspired trends that are uniquely yours! Stand out from the crowd with these simple, unique tricks. Happy Stampeding everyone! 


July 10, 2017 by Jillian Lam
Alora Gives Back- How Your Purchase Creates a Meaningful Social Impact

Alora Gives Back- How Your Purchase Creates a Meaningful Social Impact

You probably know that Alora hand crafts modern, meaningful jewelry that you can wear everyday, but there is something else that we are just as passionate about. Every time you choose Alora, 5%  of your purchase goes towards assisting and encouraging Calgary's young women and mothers, women struggling with teenage pregnancies, domestic abuse, homelessness and poverty.

A portion of your purchase goes towards four non profit-organizations whose mission is to help these women we are passionate about supporting. The thing that I am most passionate about though, isn't just the money we donate to these charities, it is the fact that we play an active role in how we help these organizations. We try to hire from them, buy from them, learn from them and encourage them. 

Alora believes in creating a full circle social impact cycle- let's not just give money, but let's actively help them become bold, confident and independent.

I realize I am a little late to the game, but I wanted to tell you about our Q1 non-profit and the social impact that we created! Our Q1 non-profit (so fancy) is the Louise Dean Unlocking Potential Program. Louise Dean supports young teenage mothers, to give them the ability to become successful, bold and bright women and mothers. Our "Mommy & Me" campaign for Mother's day was dedicated to Louise Dean, and we hosted a brunch for young mothers and their children! Jam has written some awesome blogs about it, read about it here

Alora Boutique Calgary Ethical Fashion Meaningful Jewelry

What I love about the brunch was that in addition to the young mothers, we invited influential Alora customers who are mothers to participate. Why? One of the things that Peter hears all the time is that they can't be independent because everyone else they know doesn't usually have the means to be independent. It's a catch 22 for them, they can't get a job because they don't know many people that are in a position to hire.

The Mommy & Me brunch was an open and trusting environment where the young mothers could talk to women they could look up to- women that also know the struggles of having a career and raising a crying, squealing and peeing baby, but somehow made it all work.

The point? Two of the girls actually found a mentor through the brunch! She connected with other brunch mommies, who has opened their world to some exciting possibilities and we couldn't be happier!

This is what we want to be creating, we want to be creating opportunities for these women to live their dreams, reach higher and become who they always wanted to be.

I have probably written the longest Alora blog post of life, so I'll cut it here. Stay tuned to hear more about our Q2 charity and how Alora Gave Back!

Follow us on Instagram , Facebook, or Twitter to stay up to date and learn more about what we're doing to give back!  

June 29, 2017 by Jillian Lam
East Village Junction! Alora Summer Pop-up

East Village Junction! Alora Summer Pop-up

This summer, Alora is popping up in the East Village. Our home is a shipping container! This is a unique, never before seen retail shopping centre that is making waves in Calgary.
June 05, 2017 by Jameela Ghann