Chapter 6: How Alora Creates The Meaning Behind Their Jewelry. Sustainable Fashion.

In this video, we (Peter and Jameela from Alora) go through how meanings are assigned to pieces.

In this era of fast and throw away fashion, Alora tries to help you live with intention by using the things you wear. The meaning we put behind each piece serves as a reminder of those intentions.

How we come up with our inspiration:

1. The materials we use
2. The stories of other people's lives
3. Gemstone meanings
4. The meaning and history of our heritage.

If you have a great story from someone in your life, share it in the comments below!

Talk soon,

Peter and Jameela